how do you like your waffle?

Greetings from a Comfort Inn!
Here’s a funny bit of copywriting I found in the stacks:

Warm. Enjoyable. Helpful.

The moment you walk into a Comfort Inn® hotel, you’ll feel at ease. You’ll notice the warm atmosphere and the personal, helpful service.

Consistent. Confident. Value.

When you stay with Sleep Inn®, you really enjoy its good service and exceptional value. You’ll notice its unique style, familiar atmosphere, and carefully maintained facilities, knowing immediately that you picked the perfect place.

Accommodating. Essentials. Satisfying.

Get the most out of your stay with Quality Inn®, where you’ll appreciate the friendly service, accommodating environment and the free continental breakfast.

Relaxing. Service. Upscale.

When you feel like something special, Clarion® is perfect. Engaging, but unpretentious, it offers a quality of service, amenities and inviting atmosphere associated with finer hotels, but at an affordable price.

(Note: On the Choicehotels website, the description for the CLARION has been changed to “Relaxing. Service. Distinctive.” So much for “Upscale”?)

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