(originally written as a guest post on Norman Lebrecht’s blog Slipped Disc, under the editor’s far more scandalous title “Why I’ve Taken My Music off Amazon“)
I Am The Warehouse
I had never shopped around for a record label — it was hard for me to see how a CD of original music for multitrack violas would be of any interest to a label big or small – but with a little nudge from my future wife, I released my debut record, “Vjola: World on Four Strings“, in 2006. Surprisingly, it received reviews in by Allan Kozinn The New York Times, Anastasia Tsioulcas in Billboard and Steve Smith in Time Out, and was featured in an “All Things Considered” segment by David Schulman.
No publicist, no label, no physical distribution — this was an album I recorded in my home studio, using just a viola. Most of the music was improvised from scratch, some had a one-line sketch. It was exciting to see my little homegrown album get some notoriety and airplay, and I am grateful to say that most of its fifteen tracks have been licensed for film and dance projects, and several of them have been frequently championed by young chamber ensembles, including Brooklyn Rider, A Far Cry, Face the Music and Art of Élan. Just last week, The Knights performed one of the album tracks, “Ori’s Fearful Symmetry“, at their Tanglewood debut, and at the Naumburg Bandshell in Central Park.
PREVIOUSLY: In Praise of Bandcamp